Social Media Content Specialist | SocialMadeSimple | Sept. 2021 - Present

• Responsible for the strategy, content curation, and implementation of marketing initiatives for 100+ accounts.

• Creating custom content and strategies for multiple accounts, from HOTWORX® to lawn care companies.

• Posting 3x per week to increase engagement and optimize for best results for engagement and brand awareness.

• Increased multiple accounts page reach, engagements, and published posts by 100-250%.

• Implemented SEO and KPI knowledge to craft engaging marketing strategies and increase page views by 35%.
  

Social Media Coordinator | Sports Reference | Jan. 2022 - Jan. 2023

• Ran multiple social media accounts, including Twitter, Instagram, Facebook, TikTok, YouTube, and Reddit, with 3-15 posts a day across five company brands to 1MM+ followers.

• Took longer form content (daily events, news, blogs, announcements, tutorials, and podcasts) and turned it into micro-content (short videos, lists, and infographics) to be shared on multiple platforms.

• Created daily and engaging content to drive website traffic that routinely generated 15MM+ visitors per month.

• Generated presence on TikTok before the company was there, accumulated over 10k followers, and created 200+ TikToks across multiple accounts.

• Engaged with followers, customers, and professional brands that contributed to 7% growth across all platforms.

• Edited and produced a podcast distributed to multiple listening platforms to 1k+ listeners.
  

Marketing Associate & Radio Producer | Tampa Bay Lightning | Oct. 2018 - May 2020

• Produced 10 live and recorded radio shows per week that were broadcasted to 2500+ listeners daily.

• Orchestrated several features, guests, and callers to implement seamlessly with show material.

• Oversaw and managed the post-production and editing of 10 shows using Adobe Creative software.

• Organized the Social Media promotion for show material to 10,000 followers on Twitter, Reddit, and Facebook.

• Increased game day audience 3.5 times the average in one year to more than 9000 listeners.

• Curated and scheduled social media posts that were tracked to optimize growth, impressions, and engagements.
  

General Manager of WUTT: Spartan Radio | Univerisity of Tampa | May 2017 - May 2019

• Elected General Manager after being Event Director for two years at the University of Tampa.

• Led recruiting new members, growing from 15 members in April 2017 to 85 by May 2019.

• Lead writer for all promotions of events, giveaways, and advertisements to be recorded and played on-air.

• Responsible for a $30,000 budget for organizational necessities over the year.

• Awarded the “Outstanding Organization of the Year” in 2019 & “Most Improved Organization” in 2018.

• 2018 Finalist for “Best Student Station Manager, Radio” by the Intercollegiate Broadcasting System, Inc.

Student Brand Manager | Red Bull | July 2016 - July 2018

• Focused on developing creative, premium approaches to put the can of Red Bull into every student’s hands.

• Worked with a Consumer Collection Specialist to market the brand and bring the world of Red Bull to Tampa.

• Responsible for driving the global brand image on campus and ensuring long-term loyalty with local experiences.

• Handled product awareness at The University of Tampa and surrounding communities in-person and digitally.

• Managed time effectively for 15 hours a week by balancing classes and marketing obligations.