From the NBA to your favorite sports stats site,
I've run the accounts.
I've built and managed social media for the NBA, Sports Reference, Vincero Collective, Sionyx, and hundreds of franchise and small-business brands. From viral TikToks to Reddit AMAs with NBA champions, I create content that earns attention and drives real results.
I have built TikTok accounts from their inception across the Sports, Marine, and E-Commerce industries. I have created 350+ videos, amassed 25k+ followers, and generated over 5M views.
Over 8 years I have managed Instagram for 250+ brands, including national names like Sionyx and Vincero Collective. I target a 3% engagement rate on every post and have scaled both organic and paid reach into the millions.
I run u/NBA, one of the most high-profile social roles in professional sports. Over two seasons I have generated 89M views across 703 posts. I have also hosted 24 AMAs with NBA players and broadcast talent, totaling 3M views.
Over 8 years I have live-tweeted the biggest moments in sports including the NBA Finals, MLB Playoffs, NHL Stanley Cup Playoffs, and the World Cup for Sports Reference. I use real-time data, memes, and sharp copy to drive engagement when fans are paying attention.
I have led strategy and content creation for 25+ clients managing 250+ Facebook accounts across their franchise locations. By building consistent, location-specific content calendars I increased page views by 35%, page reach by 60%, and total published posts by 250%.
I have created videos from their concept to publishing. I have written scripts, taken video, edited and have done voiceover work. For Sports Reference I created educational series for sports fans and product tutorials for Stathead, achieving a 35% increase in subscription rate and over 70% average watch time.