From the NBA to your favorite sports stats site, I've run the accounts.

I've built TikTok accounts from scratch across Sports, Marine, and E-Commerce — creating 350+ videos, growing accounts past 25,000 followers, and generating over 5 million views. For Sports Reference, I launched the TikTok presence for Baseball Reference, Basketball Reference, and Pro Football Reference, turning complex sports data into content fans actually watch.

Over 8 years I've managed Instagram for 250+ franchise and small-business brands through marketing agencies, plus nationally recognized brands like Sionyx and global brands like Vincero Collective. I target a 3% engagement rate on every post and have scaled both organic and paid reach into the millions.

I run the official NBA Reddit account as u/NBA — one of the most high-profile social media roles in professional sports. In two regular seasons I've generated 89 million views across 703 posts. I've also produced 24 AMAs with NBA players and broadcast talent, totaling 3 million views and 375 answers in text and video form.

Over 8 years I've live-tweeted the biggest moments in sports — NBA Finals, MLB Playoffs, NHL Stanley Cup Playoffs, and the World Cup — for Sports Reference's accounts. I use real-time data, memes, and sharp copy to drive engagement exactly when fans are paying attention.

I've led strategy and content creation for 25+ clients managing 250+ Facebook accounts across their franchise locations. By building consistent, location-specific content calendars I increased page views by 35%, page reach by 60%, and total published posts by 250%.

I've taken YouTube videos from concept to publish — writing scripts, shooting, editing, and recording voiceover. For Sports Reference I created educational series for sports fans and product tutorials for Stathead, their subscription tool, achieving a 35% increase in subscription rate and over 70% average watch time.